Meghan Markle’s American Riviera Orchard brand may have quickly gained a following on Instagram, but it’s launch was ‘outdated’ for two reasons, according to a PR expert

Meghan Markle’s latest venture has been picked apart by a PR expert who claims her new brand’s Instagram account has two glaring mistakes.

The Duchess of Sussex recently revealed she was launching her American Riviera Orchard brand which will sell an array of items. However, the Instagram account for the new project has been criticised for including two “outdated” mistakes during its launch.

The social media platform was used to announce Meghan’s new venture and shared the new website and branding. Since its launch on March 14, nothing else has yet been added to the account, despite the followers count now growing to over 500,000 – although it’s speculated that a large portion of these followers could be fake.

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READ MORE: Meghan Markle ‘prepared’ to pull plug on UK trip with Prince Harry, expert says

A PR expert has criticised the American Riviera Orchard launch (
Image:
American Riviera Orchard/Instagram)
BIG little LDN founder Emma Lloyd recently gave her professional opinion on the launch and claimed the former Suits star made two blunders. Speaking to the Express, the PR expert said: “American Riviera Orchard has used a very dated method of posting their teaser on Instagram – multiple images with very little in each to make up one large image.

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“This is not how people engage with content on the channel. People don’t view channels in their entirety first, they view a single post in their feed. So, if the algorithm is only serving one of those uninspiring beige images at a time, why would anyone feel compelled to click on it to find out more?”

Emma continued to say that the image will quickly be distorted and “look a mess” once more content is added to the page. She also explained a second error from the launch, saying the teaser was “designed for landscape viewing – 16:9 format – not the vertical 9:16 format of an Instagram Story”.

The lifestyle brand is set to sell products ranging from home decor to pet products. Experts said it should sell ‘cream for frostbitten todgers’ after Harry’s confession. Guardian columnist Arwa Mahdwi made the claim, writing: “I suggest Meghan pull a Paltrow and ensure the products she sells are just a little bit out-there. I’m not sure Goop would have been quite so successful had it not been for headline-generating offerings such as vampire repellent and vagina candles. Paltrow has the vagina market covered, but considering Harry’s propensity for talking about his nether regions, Meghan could always launch cream for frostbitten todgers.”

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