Meghan Markle launched her new lifestyle brand, American Riviera Orchard, last month, and was yet to release any further information – until now.

Royal enthusiasts are all buzzing with the same reaction to Meghan Markle’s latest venture as they pick up on a subtle detail in her new product launch. The Duchess of Sussex has just rolled out the first item from her fresh lifestyle label, American Riviera Orchard a delightful strawberry jam.

Last month saw the launch of Meghan’s brand, American Riviera Orchard, but details on its offerings had been scant until now. Social media is abuzz as influencers have started to showcase the brand’s inaugural product, a strawberry jam, which they’ve been given a chance to sample. However, eagle-eyed fans have spotted something intriguing about the product’s packaging.

What caught the attention of many was that the jars sent to influencers, who eagerly posted photos of their gifted jam, featured individual numbering. For instance, one jar is marked ’17 of 50′, while another reads ’10 of 50′. This unique numbering has led numerous followers to speculate that Meghan’s jam might be available in “limited” quantities.

Tracy Robbins shared a picture of Meghan’s homemade jam (
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(Image: Instagram – @mrstracyrobbins))

Meghan launched American Riviera Orchard last month (
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Fashion designer Tracy Robbins’s Instagram post, where she flaunted jar number 17, didn’t escape the fans’ notice, according to the Express.

One follower commented: “17 or 50! Thats hilarious, you would think it’s a limited print. ” Another chimed in: “Limited production for limited customers.” Over on Twitter, the amusement over the “limited” edition jars continued, with a fan quipping: “Did you not laugh at the pretentiousness of the 17/50 label? It is not exactly limited edition art is it! ! [cry-laughing emoji]”. Another fan criticised the venture, commenting: “Fifty pots of jam do not [make] a business empire… she is not creating anything except a brand. Everything will be made by other manufacturers and get her label slapped on it.”

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Ms Robbins shared her excitement on her story, saying: “Breakfast, lunch and dinner just got a little sweeter. Thank you for the delicious basket! I absolutely love this jam so not sure I’m sharing with anyone.” She signed off with a grateful, “Thank you, M! “.

Delfina Balquier, an Argentine model married to Harry’s pal Nacho Figueras, also posted about the gift on Instagram Stories, expressing her joy: “Strawberry jam makes me happy. And I love your jam.” She revealed that she had been given jar 10 of 50.

Meghan Markle introduced American Riviera Orchard on March 14, launching both an Instagram account and a website for the brand. Despite having a website and Instagram presence, the Duchess had not unveiled any new content or products until Monday.

This news arrives as production is about to begin on Meghan Markle’s upcoming Netflix series, which has been confirmed not to feature the Duke and Duchess of Sussex’s Montecito home.