Meghan Markle unveiled the first line in her new lifestyle brand, American Riviera Orchard, with only 50 homemade strawberry jams being released

Meghan Markle’s new lifestyle brand American Riviera Orchard finally unveiled the first product, but the Duchess has been urged to “expand her outreach” to make it succeed.

The homemade strawberry jam was released to a select number of influencers and pals, with it reported only 50 jars were initially made. A brand expert has now told the Mirror that while this “stealth approach” can help to build “intrigue”, she needs to expand her efforts dramatically.

Speaking exclusively to the Mirror after news of the launch, Ronn Torossian said: “She’s captured consumer attention with this approach to initial product introduction, however she’ll need to expand her outreach between now and an official consumer launch of the jam.

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Meghan has released her new line of jam
“Traditionally, Meghan has used a stealth approach to project announcements, knowing she’s constantly under the watchful eye of fans and critiques alike. But there is a difference between capturing attention and generating sales. She’ll have to find a marketing approach that focuses on the value of purchasing these offerings.”

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So far, a number of Meghan’s close confidants have shared their complimentary samples on social media, including designer Tracy Robbins, who became close pals with Meghan after they attended a movie premiere in Jamaica earlier this year. Delfina Balquier – the wife of Harry’s best friend and polo player Nacho Figueras – also posted an image of the hotly-anticipated product on their Instagram Stories.

A PR expert has shared his advice for the Duchess (
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(Image: PA))
Tracy, who is the wife of Paramount’s top boss Brian Robbins, shared a snap of the jam, which featured a label that had the American Riviera Orchard logo and ‘Montecito’ underneath, and the words “17 of 50”, indicating the batch of jam was just a small taster of what was to come.

Despite his advice, Ronn, who is founder and chairman of 5WPR, believes it’s an approach Meghan will continue to roll out as more products are unveiled. He added: “This method makes sense when you take into consideration who Meghan Markle is as a person, and how she’s approached American Riviera Orchard as a brand,” he said. “She has been particular with who she publicly associates herself with, so the caliber of influencers she chose to send product to aligns with the image she continues to try to uphold.

“To only send to 50 individuals plays into the greater marketing approach she’s built around American Riviera Orchard—a message of exclusivity and scarcity. There continues to be very little information around what exactly will be offered through Markle’s product line, heightening consumer intrigue and interest.”

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