An American lifestyle giant could try and “take down” Meghan Markle after the Duchess launched her own brand, a royal expert warned.

Meghan Markle launched her new lifestyle brand in March. (Image: Getty)

Meghan Markle risks infuriating high-profile competition in the US with her new lifestyle brand, a royal expert warned.

The Duchess of Sussex launched her new brand ‘American Riviera Orchard’ last month, and plans to sell a wide range of household items including food.

Meghan’s influencer friends have already started promoting her new strawberry jam.

However, royal expert Kinsey Schofield warns that American business heavyweight Martha Stewart does not see Meghan succeeding, and even says she could try and “take down” the Duchess.

Citing a source close to Stewart, Schofield told TalkTV: “Martha spent decades building her brand from a foundation of raw talent, hands-on hard work and an original vision.

Martha Stewart has enjoyed success with her retail businesses. (Image: Getty)

“If Meghan thinks she can come along and replicate that with barely any experience simply because she’s married to a Prince, she better think again. Martha doesn’t put a whole lot of faith in her succeeding.

“But if she does prove to be any competition, Martha won’t hold back in trying to take her down. She’s still just as competitive as she’s ever been!”

This comes after a source told In Touch: “Martha has seen hundreds of Meghan types come and go — and says they all come in with the same self-inflated hype, only to find out it’s a whole new ball game when it comes down to brass tacks.

Meghan’s new brand is called American Riviera Orchard. (Image: American Riviera Orchard)

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“She’s tired of being quizzed by people over how she feels about Meghan’s venture because, honestly, it’s irritating and insulting to her that she’s being compared to a rookie!”

However, a friend of Meghan’s has come out to defend her latest project.

In an interview with Page Six, comedian Melissa McCarthy said of Meghan’s new project: “It bums me out for every woman and every person, that for no reason people just like to attack. A smart interesting woman that has her own life, for some reason, is incredibly threatening to some people.

“It bums me out for every woman and every person, that for no reason people just like to attack. A smart interesting woman that has her own life, for some reason, is incredibly threatening to some people.”