Former Gogglebox and Celebrity Big Brother star George Gilbey has tragically died aged 40 after a fall from height.

The TV personality, who rose to fame on the second series of Gogglebox with his mother Linda McGarry and step-father Pete in 2013, fell to his death in a horror accident at work in Shoebury, Southend-on-Sea, this morning.

His sudden death comes less than three years after Pete died from bowel cancer aged 71.

The family left Gogglebox in 2014 when George entered the Celebrity Big Brother house on rival Channel 5 – which was deemed a rule breaker by producers – but they delighted viewers when they returned to the sofa two years later.

George, who had a daughter called Amelie with Gemma Conway in 2016, was part of the fourteenth series of Celebrity Big Brother and even reached the final.

Police confirmed that George had been working at height when he fell and sustained an injury at around 10am this morning. Despite ambulance crews and air ambulances rushing to the scene, the Gogglebox star did not survive.

A police cordon remains in place at EGL Homecare, where the tragedy is believed to have unfolded. Pictures show a large blue cherry picker leading up to the roof of the factory where several scaffolding poles are lined up, while two police cars are visible.

Just four days ago, George had posted a beaming selfie on Facebook in which he shared that he had purchased a gym membership. He captioned the photo of him sweating alongside another picture of a gym card: ‘Done. Full membership.’

This was the last photo that George Gilbey posted of himself on social media – he said he had just bought a gym membership

Former Gogglebox and Celebrity Big Brother star George Gilbey has died aged 40. Here he is pictured with his mother Linda and late father Pete

A police cordon remains in place at EGL Homecare, where the tragedy is understood to have unfolded. A large blue cherry picker can be seen leading up to the roof

The Gilbey family left Gogglebox in 2014 when George entered the Celebrity Big Brother house on rival Channel 5

TV personality George Gilbey is pictured holding a Bafta which Gogglebox won in 2014

Channel 4 led the tributes today, describing George as ‘part of the Gogglebox family’.

Meanwhile fellow TV personality Ricci Guarnaccio, who entered the Big Brother house the same year, wrote: ‘Breaks my heart but George Gilbey you are well and truly going to be missed my friend.

‘Always lit up the room, cared for others & the memories we made I’ll cherish for ever brother. From CBB to speaking to you last week, I’m going to hugely miss you ma boiii! Love you GG.’

Mr Guarnaccio, who also starred on Geordie Shore, said that George’s death came as a result of an ‘accident at work’.

A spokesman for Essex Police said: ‘We received a report of an incident at Campfield Road in Shoebury at around 10am this morning (27 March), during which a man who was working at height had fallen and sustained an injury.

‘The ambulance service including air ambulance were in attendance. Sadly, the man died at the scene.

‘We will continue liaising with partners including the Heath and Safety Executive. A cordon remains in place at the scene.’

One of George’s close friends told The Sun: ‘This will hit his family very hard, especially Linda. First, she lost Pete, now her son as well. She is incredibly emotional. George was like her little treasure.’

George and his family, from Clacton-on-Sea, Essex, were part of the Gogglebox cast which won a Bafta in 2014.

Tributes from celebrities and friends have flooded in for George who was described as ‘one in a million’.

His tragic death comes less than three years after his father Pete (right) died from cancer aged 71

George Gilbey is pictured during Celebrity Big Brother in 2014

Tributes have poured in to the late TV personality who made the final of CBB in 2014

George Gilbey is pictured on Celebrity Big Brother. He made the final in the fourteenth series

Fellow TV personality Ricci Guarnaccio, who entered the Big Brother house the same year, paid tribute today

Former EastEnders actress Daniella Westbrook wrote: ‘Gone too soon. Good night, my darling friend George. I’m absolutely gutted xxx.’

Another friend posted: ‘Can’t believe what I’m reading, you were the happiest, the life of the party & such a big part of the HTA family. You will be very missed, rip George.’

A third said: ‘No words. Rip George James Gilbey. Sending our love to Linda McGarry and the family. So sad.’

And a fourth posted: ‘Absolutely speechless. Rest in eternal peace George James Gilbey. Thinking of all your family, life’s really is cruel & tomorrow is never promised!’

Five years after appearing on CBB, George was jailed for three years for drink driving. He was arrested after petrol station staff smelled alcohol on him.

George admitted to drink driving at Chelmsford Magistrates’ Court and was jailed due to serving a community punishment following a drunken bust up with his ex-girlfriend Gemma the year prior.

George and Gemma had met in 2015 at the Royal Ascot Races and announced their pregnancy in February the next year, with the funnyman saying becoming a father was ‘going to totally change my life and I can’t wait.’

During the pandemic, George also revealed that he was working at a Morrisons supermarket.

‘Everyone’s gotta do their bit… ‘, the reality TV star captioned his image at the time as he joined thousands of staff working during the global crisis.

George worked at a Morrisons supermarket during the pandemic

Essex Police said a man had fallen from a height and died on Campfield Road (pictured) in Shoebury

George also regularly posted photos of his young daughter and his mother, including one of the little girl sat on her grandmother’s lap.

He wrote: ‘Is that not the most endearing pictures you’ve ever seen. I know what you feel about yours That’s mine. It’s mine.’

Around four months ago he had also posted a montage of photos with his late father Pete with the caption: ‘I want him here this year.’

Pete died after doctors told him he only had six months to live following his bowel cancer diagnosis.

His wife Linda, George’s mother, said Pete’s death left him ‘really cut up’ at the time.

A spokesman for Gogglebox said: ‘George was part of the Gogglebox family for eight series alongside his mum Linda and step-dad Pete.

‘Our thoughts and deepest condolences are with Linda, and George’s family and friends at this very sad time. The family have asked for privacy.’